KILL THEM WITH KINDNESS
Positive engagement with your company’s social media audience or client is simply the most fundamental factors of success. Personality is a seller. Calls to action or motivating movement prove successful when you are personally engaged. There are twelve months in a year and fifty two weeks to that year. Some might call this calendar crisis management and others welcome the opportunity.
Many social media marketing companies, large or small, hire personalities who are engaging, informative and positive. Businesses must understand that he/she will be the ONLY voice who represents their business, when they cannot personally engage with their supporters, clients and potential customers. Your company’s personality must shine through photographs, videos, news, spam and plain text. Attention spans are limited and your company is seeking their attention above all others
Kindnesses are rare and a simple hello or a thank you will go a long way. Kindness is the art form of humanity. If you can express your gratitude for your customer in seven words or less, it is likely, you will grab their attention.
In this digital boom, more people are feeling freer to express their opinions with strong convictions. Reviews, blogs and customer opinions are strong today and it is important to listen to the concerns of your audience. Even a negative review can be turned around into a positive. Negative reviews can give a company the fantastic chance to boast about new and improved policies and new products that insure the company did listen to the concerns and they were addressed.