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How conversion is tracking your works
Conversion tracking starts with you creating a conversion action available with AdWords. A conversion action is a specific customer activity that is valuable to your business. You can use conversion tracking to track the following kinds of actions:
- Website actions: Purchases, sign-ups, and other actions that customers complete on your website.
- Phone calls: Calls directly from your ads, calls to a phone number on your website, and clicks on a phone number on your mobile website. Learn more about phone call conversion tracking.
- App installs and in-app actions: Installs of your Android or iOS mobile apps, and purchases or other activity within those apps. Learn more about mobile app conversion tracking.
- Import: Customer activity that begins online but finishes offline, such as when a customer clicks an ad and submits a contact form online, and later signs a contract in your office. Learn more about offline conversion tracking.